The Open House Scanathon™ FAQ
Questions, answered.
How Lock & Block™ Technology works, what it costs, how the cash-back is funded, what happens when you nominate your own lender. If your question isn't here, book a 15-min call with Bennett and ask in person.
1What is The Open House Scanathon™?+
A time-bounded contest + marketing system for California real-estate agents. Agents place a QR code at their open house. Every prospect who scans gets attached to the agent's file via Lock & Block™ Technology — no other agent in the program can ever claim that prospect. While the contest runs, a real-money prize pot climbs in real time with every verified scan across the program; the agent with the most verified scans at the end takes the pot.
2What does Lock & Block™ Technology actually do?+
Two things in one. LOCK: the moment a prospect scans your QR and enters contact info, they're attached to your file forever. Their personalized client page, follow-ups, BRBC, and cash-back all route to you. BLOCK: every other agent enrolled in the platform is technically prevented from claiming that same prospect — even if the prospect walks into another agent's open house and scans their QR. The first scan wins. Your leads stay your leads.
3What does it cost?+
Right now, nothing. The platform is FREE during the pilot — no signup fee, no monthly fee, no per-scan fee. Agents who enroll now and contribute scans are GRANDFATHERED IN at pilot-tier access forever, even as the program scales and starts charging later cohorts. OpenPay monetizes on the lender side (lenders pay us per lead we deliver). The only thing you contribute is the 0.5% of your commission that funds half of the 1% buyer cash-back at closing — and that's only on closed OpenPay™ loans.
4What is the "free during pilot" grandfather offer?+
Sign up now, scan a few open houses, and your pilot-tier access locks in for life. As the network scales we'll start charging later cohorts a platform fee, but pilot agents keep their pilot-tier deal — that includes the per-lead comp rates ($10/verified scan + $25/qualified buyer), no platform fee, no monthly subscription. Early movers get the most valuable seat in the network.
5How does the 1% buyer cash-back work?+
Every funded loan that originates through the platform funds a buyer concession equal to 1% of the PURCHASE PRICE (always purchase price, never loan amount), capped at $10,000. It's split 50/50: the lender contributes 0.5% off their margin, you contribute 0.5% off your commission, the buyer gets the full 1% as a credit at closing. On a $700K home: lender puts up $3,500, you put up $3,500, the buyer gets $7,000. On a $1.5M home: lender puts up $5,000, you put up $5,000, buyer gets the $10K cap. That cash-back is what helps your offer win in a competing-offer market — so you're investing 0.5% (capped at $5K) to close more deals. Most agents net more per deal AND close more deals.
6Can I use my own lender, or do I have to use OpenPay?+
Use whoever you want. At onboarding you pick: OpenPay (default, frictionless), a lender already in our network, or nominate your own lender (we send them the invite and the 50/50 funding pitch — your lender almost always says yes because they don't want to lose a producing realtor). Either way, the Scanathon, Lock & Block™, and all the marketing benefits stay the same — only the loan side changes.
7What if my nominated lender ignores the invitation?+
We give them 7 days. At day 5, we send you a notification (CC'ing your lender) that they haven't responded — your chance to text or call them personally. At day 7, if still no response, your preferred lender auto-switches to OpenPay so your benefits stay live. Your original lender gets a gracious "we've recorded you as declined, door stays open" email — they can come back anytime.
8What happens to a prospect after they scan?+
Nine things, mostly automatic: (1) they're locked to your file, (2) a personalized client page goes live at /client/[their slug], (3) auto-followup emails start firing on your behalf, (4) they're invited to book a 15-min lender prequal (which locks the cash-back), (5) you can send them a Buyer Representation Agreement via BoldSign e-sign (exclusive to you, or property-specific — your choice), (6) they self-book tours via your Calendly, (7) escrow + closing run as normal, (8) the 1% cash-back is paid at closing, (9) your dashboard shows the win. Your dashboard has a step-by-step view of all of this.
9How does the Auto-Signed Buyer Agreement work? (Pillar 3)+
The buyer signs their Buyer Representation Agreement AUTOMATICALLY through the platform — before the tour. Default is a 90-DAY EXCLUSIVE agreement (the assumption being that their enthusiasm at the open house + meeting you in person carries that level of commitment). They can opt to a PROPERTY-SPECIFIC agreement by checking a box during the flow. This solves the industry's biggest commission leak: roughly 75% of agents currently never get exclusive buyer agreements signed because the conversation is awkward and they don't broach it. Our platform handles it for you — no friction at the showing, your commission is protected before you ever meet the buyer in person. One-time setup: upload your brokerage forms in your dashboard so BoldSign can run the e-signature flow under your name. Copies go to all three parties (broker, you, buyer).
10Can I add existing clients I already had before joining?+
Yes. The "Add existing client" card on your dashboard lets you drop in past prospects, referrals, current buyers. We auto-send them an intro email pitching the 1% cash-back; once they book the 15-min OpenPay™ prequal call, they count toward your Scanathon score. (This prevents agents from gaming the leaderboard by dumping their entire CRM — the prospect has to actually engage.)
11How does the prize pot work?+
It's dynamic. Pot starts at $0 and climbs in real time with every verified scan across the program. The first 20 verified scans push it to $1,000 (a "sparkle" zone designed to land in the first weekend). From there it climbs to the $10,000 cap at 500 total verified scans. Winner-take-all over a 14-day contest window. If we end short of 500 scans, the pot is whatever the formula returned — no top-off, no guaranteed minimum. Your dashboard shows the pot ticking live.
12Does this help me win more LISTINGS, or only on the buyer side?+
Both — and the listing side is the part agents miss. When you pitch a seller for their listing, Lock & Block™ is a literal SECURITY FENCE for their home, not just an attribution mechanic. Use these talking points at the kitchen table:
(1) "Every person who walks into your home will have identified themselves before they cross the threshold — verified name, email, phone. No anonymous strangers, no fake sign-in sheet entries."
(2) "If something turns up missing or someone behaves strangely, you'll have a complete log of everyone who was in your home that day. Real names, time-stamped."
(3) "No paper sign-in sheet sitting on a table where the next visitor reads the previous one's info — that's an identity-theft risk I refuse to have at your home."
(4) "After every open house I'll hand you a real report — exact visitor count, verified buyers, financing inquiries, tour requests. Real data, not 'we had a great turnout.'"
(5) "My buyers come with a 1% cash-back closing credit (capped at $10K), which makes their offers stronger on YOUR home than buyers from agents who don't have this."
This is a real differentiator no other agent pitching for the same listing can match. Most agents offer "marketing" — you offer a security fence + measurable accountability + stronger offers from your buyer pool.
13What if my buyer ends up going with a different agent anyway?+
Lock & Block™ protects you from agents IN THE PROGRAM stealing your prospect. It doesn't physically prevent a buyer from walking down the street and signing up with some agent who isn't in the program — that's between them and their conscience. But within the network, your file is yours. And the BRBC e-sign step exists specifically to convert ambiguous prospects into contractually-locked buyers.
14How do I get paid?+
Three layers stack: (1) PER-LEAD CASH from OpenPay — $10 the moment a visitor at your open house enters their email + phone and confirms by return email, then another $25 when that visitor books a tour AND clears prequal. Posts straight to your dashboard. (2) SCANATHON PRIZE — if you finish #1 on the verified-scan leaderboard during a contest window, the prize pot (up to $10,000) is paid directly to you by OpenPay within 14 days of contest end. (3) COMMISSION — flows the normal way through your brokerage at closing on every deal you close. The 0.5% buyer cash-back contribution comes off your commission only on funded OpenPay™ loans.
15How do I actually sign up?+
Fill out the application form at /scanathon/join and schedule a 15-min walk-through call with Bennett. He activates your dashboard during or right after the call, and you can start running open houses with the QR that same day.
Ready to talk to a human?
15 minutes with Bennett. He'll answer your questions, activate your dashboard, and walk through how Lock & Block™ runs for your specific market.
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